iflix allied with youth culture media company Complex Networks, to produce localized versions of its video series such as Sneaker Shopping and Complex Closets. Complex produces over 30 daily and weekly series and is available on YouTube and social media.

The partnership will see a significant expansion of iflix’s original content offering, affirming its focus on developing compelling, highly addictive and hyper-local programming for Millennials and Gen Zs, nearly 90% of which come from emerging and developing markets in Southeast Asia, Africa and the Middle East.

Available to iflix’s audiences for free, the all-new original series will be featured in a newly created premium, dedicated Complex branded channel, which will additionally showcase the network’s most popular global series.

According to Craig Galvin, iflix’s global head of short form, the company’s production house Studio2:15 will be working with Complex to experiment and play, “break rules” and create new content.

On the other hand, iflix’s group chief content officer, expressed, “Raised through the convergence of the internet, mobile technology and social media, Millennials and the youth generation are well-informed global citizens on the verge of decision-making roles and their prime spending years, inevitably carrying a high lifetime value. We’re thrilled to be working with Complex, a market-leader to meet this demand.”