Hispamar, Brazilian affiliate of the Spanish satellite operator Hispasat, has announced an incentives program for the Brazilian audiovisual market through which it will invest over 1.5 million reals (USD 464,000) for installing reception equipment with the country’s main pay operators.
In this way, the operators will be able to receive their content through both standard and extended C-band, which is less vulnerable to interference, reported the company through a press release published during SET Expo 2016.
The installation of the equipment will be completed by the end of September. After that, the pay TV operators in Brazil will have the option to use extended C-band from Amazonas 2, but will also be able to receive content through standard C-band from Amazonas 3 using the same antenna, since both satellites operate in the same orbital position, 61º West.
“At the launch of a powerful and high-performance satellite such as the Amazonas 2, Hispamar was a pioneer in the use of extended C-band in Brazil in order to increase barriers against interference”, said Sergio Chaves, Business director in South America for Hispamar. The company “is now committed to promoting the use of this technology in the broadcasting market in order to have more options and capacity to transmit content more efficiently and without incurring additional costs”.