HBO Max to launch AVOD version in June

AT&T has recently announced during its investor day that it will launch an AVOD version for HBO Max in June. Although the SVOD OTT is scheduled to arrive at Latin America that same month, the company has not confirmed whether the AVOD version will be available in the region.

In addition, AT&T announced that by the end of 2021 they plan to launch HBO Max in 60 territories, of which 39 will be completed in June with the launch of  the SVOD OTT in Latin America. The remaining 21 will take place during the second half of the year, when the platform is launched in Europe.

As reported by WarnerMedia (AT&T) in mid-February, territories announced  for the launch of HBO Max in the region are Anguilla, Antigua, Argentina, Aruba, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Curaçao, Dominica, Ecuador, El Salvador, Grenada , Guatemala, Guyana, Haiti, Honduras, Cayman Islands, Turks and Caicos Islands, British Virgin Islands, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Saint Kitts and Nevis, Saint Lucia, Saint Vincent, Suriname, Trinidad and Tobago, Uruguay and Venezuela. Although WarnerMedia did not report how much HBO Max subscription will cost, the company confirmed in February that HBO Max will support ‘various subscription options, and  will be able to be downloaded on various devices, such as smartphones, tablets and a wide variety of entertainment platforms’.

Days ago, WarnerMedia’s (AT&T) CEO, Jason Kilar, insisted on the need to release an AVOD version for HBO Max.  ‘It turns out that most people on this planet are not wealthy. ‘If we can wake up and use price and be able to kind of invent and do things elegantly through advertising to reduce the price of the service, I think that is a fantastic thing for fans’, reported Kilar during the last Morgan Stanley Technology, Media & Telecom Conference. The initiative had already been confirmed last year by John Stephens, former AT&T’s CFO, months before the launch of the platform in the US.