HBO Max repeats Latin America strategy and offers 50% discount for life in Spain

HBO Max, the OTT of the premium channel brand, finally arrived in Spain and used the same promotion strategy that it used for its launch in Latin America. From October 26 to November 30, those new subscribers who contract the service in that period will have a 50% discount for life on the rate, as was offered for Latin American countries.

However, the platform especified that the benefit will only be applied to those who subscribe through the official HBO Max website or the Android Google Play Store, excluding agreements between operators and providers. In this way, the monthly fee will be reduced to a value of USD 5.20, and will remain until the subscription is canceled.

In addition to Spain, the platform was also launched in five other European countries, and as announced by Christina Sulebakk, General Manager of HBO Max EMEA, the next goal is to expand to another 21 territories on the continent during 2022, the year in which it will also reach the Asian region.