WarnerMedia’s (AT&T) CEO, Jason Kilar, insisted on the need to release an AVOD version for HBO Max, its new SVOD OTT originally launched in the US in late May 2020, with a monthly subscription valued at USD 14.99. However, the initiative had already been confirmed last year by John Stephens, former AT&T’s CFO, months before the launch of the platform. Up to now, it has not been confirmed if the measure will take place in Latin America.
‘It turns out that most people on this planet are not wealthy. ‘If we can wake up and use price and be able to kind of invent and do things elegantly through advertising to reduce the price of the service, I think that is a fantastic thing for fans’, reported Kilar during the last Morgan Stanley Technology, Media & Telecom Conference.
According to the information reported on the specialized website Deadline, although the executive did not provide any new specifics about the ad-supported tier, he said it is on track to launch later this year.
As confirmed in mid-February, WarnerMedia will launch HBO Max in Latin America next June. In addition, the company announced that it is currently working on ‘Dias de Gallos’ and ‘Bunker’, the first two Max Originals that will be available when the SVOD OTT is officially launched in the region. The two productions are being filmed in Argentina and Mexico.