HBO Max launches in Latin America and confirms first distribution partners in the region

HBO Max, WarnerMedia’s (ATT) new SVOD OTT, is being officially launched today in Latin America, and, this way, it begins its international expansion process, after its launch in the US, at the end of May 2020.

At the end of May, WarnerMedia Latin America confirmed that access to HBO Max can be done from smartphones, tablets, smart TVs, compatible streaming devices and through its official website. The company has also confirmed the first strategic partners that will distribute the platform in the region, including AT&T Mexico, DirecTV Latin America, Sky Brazil, DirecTV GO and Grupo America Movil. Likewise, those who have a linear subscription to HBO through Claro Video (Mexico); Claro (Brazil); Claro (Latin America); Oi (Brazil); Tim (Brazil); Totalplay (Mexico); Vivo (Brazil) and VTR (Chile) will have access to HBO Max at no additional cost. In addition, as of the launch of HBO Max in the region, the HBO GO platform will be discontinued. Apart from that, days ago, the Chilean company VTR (Liberty Latin America) announced that its digital TV clients will be able to access HBO Max, as well as Mexican holding Megacable’s customers. Last week, agreements were announced between WarnerMedia and MercadoLibre in Brazil and Mexico, whose c will be able to pay the subscription to HBO Max with discounts of up to 40%.

Another news confirmed by WarnerMedia for HBO Max is that those who subscribe will be able to access a free seven-day trial period, as well as a ‘tasting area’, where it will be possible to enjoy some of the series and documentaries that are part of its catalog, for free. 

In addition, the platform will include two subscription plans, starting at USD 3 per month. The Standard plan offers access to three users at the same time, five custom profiles, HD video and content downloads, and some titles in 4K, on ​​all supported devices. The Mobile plan offers access to the same content catalog, but has been designed for an individual experience, to be enjoyed in standard definition on compatible smartphones and tablets, with optimized image quality. Subscriptions for recurring periods of 1, 3 or 12 months will also be available at a discount of up to 30%.

At the content level, HBO Max will provide access to content from brands such as HBO, Warner Bros, DC, Cartoon Network, Adult Swim, Turner Classics Movies, CNN, Looney Tunes, TNT, and more. From WarnerMedia they reported that the platform ‘will offer content for the whole family from the best global and Latin American talent’, including movies, series, documentaries, reality shows, productions for children’s audiences and live sports. HBO Max will also include Warner Bros movies at no additional cost 35 days after they have been released in theaters in Latin America. In addition, it will feature franchises such as ‘Harry Potter’; ‘The Matrix’ and ‘The Lord of the Rings’; TV titles like ‘Friends’ and ‘The Big Bang Theory’; HBO original series, such as ‘The Sopranos’; ‘Game of Thrones’ and ‘Sex and the City’; and Max Originals, some of which will be produced in Latin America. In turn, at the sports level, WarnerMedia has officially confirmed that the UEFA Champions League matches will be broadcast live in Brazil and Mexico through HBO Max.