Brazilian SVOD OTT Globoplay (Grupo Globo) and the Deezer platform, whose catalog focuses on music streaming, have announced days ago an agreement through which, as of April 15th, Globoplay subscribers will be able to access the ‘Deezer Premium’ plan for free for a 12-month period.
According to the information officially reported by Grupo Globo, ‘the most integrated experience between both platforms is planned for the next steps of the partnership, with the expectation that, for example, Globoplay websites will provide links to access the soundtrack of series and soap operas through Deezer, as well as streaming audio of Globo content’. The announced partnership also expects to produce podcasts and other exclusive original content between Globo and Deezer. The music streaming platform, in turn, is already confirmed as a strategic partner for the musical reality show ‘The Voice Brasil 2021’.
‘At Globoplay we have always admired Deezer for its innovative spirit, for its ability to organize communities around music and for the exquisite execution of an easy-to-use, cutting-edge music streaming product. It is an honor to have it now as part of our selected group of partners, and to have the possibility of offering our subscribers the benefit of free access for 12 months’, reported Erick Brêtas, Director of Digital Products and Services at Grupo Globo.
Likewise, according to Marcos Swarowsky, General Manager at Deezer in Brazil, the partnership takes place at a strategic moment of expansion of the platform in the market. ‘By partnering with a brand that is so present in Brazilians daily lives such as Globo, we have made millions of people aware of the advantages of audio streaming, and thus help capture the growth of the industry as a whole world. There is nothing better than combining music and audiovisual content to offer a complete entertainment experience to users. Through the partnership with Globoplay, we are starting to offer the best of both worlds’, said the executive.
Globoplay subscribers who wish to access Deezer Premium for free for one year must access the globoplay.com/deezer website. Once the promotional period is over, they must pay a R$ 16.90 (USD 3) monthly subscription.