Globo to produce sports content with artificial intelligence

Grupo Globo and Pixellot today announced their partnership to ramp-up Artificial Intelligence (AI)-Automated production Brazil, expanding the right-holder’s coverage of numerous sports leagues and competitions across the country. The partnership includes a USD 3.3 million investment of Globo in Pixellot. 

 The investment in Pixellot and installation of its AI-Automated production systems at stadiums, facilities and sporting complexes across the country promises to open up several new content opportunities of sports leagues and competitions that were previously unavailable to the Brazilian public. As a result, sports fans will receive access to more live and on-demand matches and events across multiple screens and distributions platforms owned or operated by Globo.

Pixellot’s AI-driven technology automates the production workflow from the sporting ground to the end user. Utilizing an unmanned multi-camera device and a cloud-based AI, auto-production algorithms track the flow of play, update the scoreboard, identify highlights, and insert ads with zero human intervention. Pixellot then distributes the game footage across web and mobile platforms.

 ‘The investment in Pixellot is a step further in our strategy of becoming a mediatech company, using cutting edge technologies to increase and enhance our capabilities in content production and distribution. AI applied to computer vision can be a revolution in sports events and Globo wants to be one of the companies leading this trend’, says Jorge Nobrega, Grupo Globo CEO.

 From Pixellot they have also expressed themselves on the agreement through Alon Werber, the company’s CEO: ‘The Brazilian market is filled with millions of enthusiastic sports fans in many types of sports.  Grupo Globo’s vision to lead a technological revolution in sports coverage will deliver increased fan access and enable the company to monetize entire sporting verticals for the very first time, pioneering a seismic advancement of the South American sports industry’, he said.

 Currently, Grupo Globo owns the media rights for most of the professional leagues and international competitions in the region, including the Fifa World Cup, the Olympic Games, Brasileirão Série A, Volleyball Superliga, and Conmebol tournaments.