According to information reported on several specialized websites, Brazilian Grupo Globo and WSC Sports, global leader in artificial intelligence (AI)-driven sports video technology, have announced a new partnership agreement, in order to bring automated real-time video highlights and sports content for football fans in Brazil across Globo’s digital properties, streaming and social media. 

As officially reported, Globo will be using WSC Sport’s full suite of technology tools to share content and engage with fans, while growing their fanbase and maximizing both content production capabilities and advertising opportunities within their streaming platform, Globoplay; Globo Esporte and its YouTube channel.

‘We are excited to bring our AI platform to Globo’s footprint and proud that the largest media company in Latin America chose WSC Sports as their main provider. Globo is truly innovating in fan engagement with real-time highlights. Our partnership with Globo is an important move  for WSC Sports and represents a significant step in our growth’, reported Amir Gelman, Head of Enterprise Business Development at WSC Sports.

According to Paulo Rabello, Director of Content Operations Hub at Globo, reported that ‘by using a digital native technology, this project supports us in increasing the content delivery in our streaming platform and digital properties. With WSC Sports full suite of technology, we achieve state-of-the-art sports video automation, completely in line with our strategies as a mediatech company’.

As part of the partnership, WSC Sports and Globo are able to personalize and customize content for every fan in Brazil, no matter their favorite team or player and on which platform they choose to consume their content.