Fox Sports Mexico shifts its digital live production to the cloud with Grabyo

Fox Sports Mexico has partnered with Grabyo to transition its live digital video production to the cloud. Through Grabyo, the broadcaster will reach sports fans across Mexico with live and real-time video across its digital channels, delivering content remotely and safely during the COVID-19 pandemic.

The broadcaster holds media rights to many of the world’s premier sporting events. At a time when very little live sport is taking place, it is leveraging Grabyo’s cloud-native platform to deliver new live experiences across its social, mobile and OTT channels. 

Fox Sports Mexico utilized Grabyo’s advanced live production capabilities to broadcast the 2020 NFL Draft to its website and OTT platform, Fox Sports App. The broadcast was delivered in HD, entirely in the cloud, and localized for Spanish-speaking audiences using a commentator to translate. 

Jeff Fenley, Commercial Director of Latin America at Grabyo, commented: ‘We are delighted to be working with Fox Sports Mexico to enhance their live content on digital platforms. It’s a smart step to ensure that its staff is able to continue working safely during the current COVID-19 situation but is also a strategic move to be more agile and flexible when it comes to live production. It will be able to produce even more live content optimized for Mexican audiences, tailoring everything from content, to language and beyond. We’re excited to see what they do next’.

Ernesto Lopez, Production and Programing Vice-President at Fox Sports Mexico, added: ‘Our aim is to provide the highest quality sports coverage for all sports fans across the country. Shifting to the cloud for our live and real-time video production helps us to achieve that. We know sports fans want to access the latest news and keep up to date on their smartphones, online and across social media, so we have taken steps to ensure that we can produce live content suited to those platforms, satisfying the growing demand for live coverage online’.

Alongside enhancing its live production, Fox Sports Mexico will also use Grabyo to clip, edit and deliver real-time clips and social videos to its digital channels. To be truly multi-platform, Fox Sports Mexico will tailor its content formats for its social channels. VOD clips are accessible anywhere, at any time and create touchpoints with fans outside of live broadcasts or live sport, which is essential at a time when very little live sport are taking place.