Formula 1 announced that it has reached a partnership agreement with virtual reality (VR) 360º providers The Dream VR to offer fans a new viewership experience, available on mobile, smart TVs and VR headsets.
Thanks to the new F1 VR and 360º channel, available on any device compatible with The Dream VR app, fans will be able to share in the excitement of the starting grid, podium celebrations and the Pirelli Hot Laps. They will also be able to ‘walk’ along the paddock, enter exclusive hospitality facilities, feel the adrenaline of a team garage and share the fans’ experience in the grandstand.
First experiences from the 2018 season will be made available before Christmas. Users will be able to access content from the 2018 Mexican Grand Prix. More content from the Formula 1 2018 Etihad Airways Abu Dhabi Grand Prix will be available soon.
“We are always looking for innovative ways to help fans get closer to their favourite drivers and teams and through this progressive partnership with The Dream VR, we have found yet another way to achieve this. We are hugely excited to now be able to offer another unique content experience of immersion and interaction to our fans, wherever they are,” commented Albert Goma, Manager of Digital Licensing and Partnerships, Formula 1.