With the aim of adding a new entertainment content for its clients, the Flow platform, owned by the Argentine pay TV operator Cablevision (Telecom Argentina), has recently launched ‘Cambiando el juego’, its new original series, co-produced by Ecocinema and UNK Sports Management (marketing agency focused on developing female football initiatives).
Since last Thursday, November 12th, the series, directed by former Uruguayan football players Alvaro Recoba and Ivan Alonso, is available on Flow, to be watched on demand, from any device.
‘Cambiando el juego’ is a documentary series that focuses on the stories of footballers who look for equality, both on the pitch and in their lives; women who never gave up and who, through their life and improvement experiences, can inspire future generations who, like them, want to make the dream of being professionals in the sport they love the most come true’, they reported from Flow in relation to the plot of its new original production, which consists of three episodes, each of them focused on a player who tells her link with female football. For the series, the chosen football players were Estefania Banini (Argentina); Vanina Correa (Argentina); and Juliana Castro (Uruguay).
This new series is added into the different entertainment options available on Flow, which offers live TV and on demand titles like series, films, documentaries, gaming and music. In addition, it is available to all Cablevisión customers, through the Channel 1 of Cablevision HD or through the Flow app. Recently, Telecom Argentina began offering access to Flow to its Fibertel clients (its internet service) through Flow Now. Before this new launch, Flow was only available to customers of Telecom’s cable TV service, as a TV Everywhere platform.