Fatafeat, Discovery Inc.’s Arabic food network in the Middle East, will launch its first-ever podcast series in an exclusive collaboration with global audio streaming service Deezer. Fatafeat and Deezer aim to provide a food-related podcast in the region celebrating the best of Arabic cuisine.
The Fatafeat Podcast will be available for streaming across the MENA region, exclusively through Deezer. Listeners can expect new episodes weekly that offer diverse content centred around food, such as instructional recipes, Fatafeat shows, talk shows, songs, and comedy news. Each episode will be tailored to appeal to a broad range of Arabic listeners.
Layla Tamim, Head of Ad Sales and Brand Partnerships MENA at Discovery Inc, commented on the release saying: “Across the globe, Discovery is proud to collaborate with fantastic partners, offering viewers new and exciting touchpoints across our vast brand portfolio. We are driven to help spur people’s passions. With food being such an integral part of Middle East life, we are extremely excited to announce our latest partnership between Fatafeat and Deezer. Partnering with Deezer to launch an exclusive podcast series was a natural fit, bringing together Fatafeat, the region’s biggest food media brand, with Deezer who are a global audio streaming service with a presence in over 180 countries”.
On the other hand, Mazen Abdallah, Deezer’s Director of International Brand Partnerships, added: “Our promise to our users has always been offering the largest and most diverse library in the region. We want to make sure our listeners can find all interesting content on Deezer, from music to self-help, history, business, or cooking! We are very excited with our partnership today with Discovery and Fatafeat which creates the highest quality food-related content that our users deserve. We are looking forward to offering our listeners in the region a range of appetizing content”.
To recall, the first Fatafeat podcast episode is expected to go live from Monday, 20 December.