F1 launches new SVOD OTT in Brazil to access the competition’s live races

Formula 1, the top international motorsport competition, has announced the launch of ‘F1 TV Pro’ in Brazil. It is an SVOD OTT whose global launch took place in 2018, which will broadcast all stages of the competition, whose 2021 season will start next Sunday, March 28th at the Bahrain International Circuit. In addition to Brazil, the platform was launched this Tuesday also in Slovakia and the Czech Republic.

As reported by different specialized websites in Brazil, F1 TV Pro will admit two subscription models in Brazil: one of them is monthly, valued at R$ 28.90 (USD 5); and the other is annual, for R$ 279.90 (USD 48). In addition, this last Tuesday, due to the official launch date, the specialized website ‘Grande Prêmio’ reported that the annual plan of the platform was offered with a 25% discount, and will do so until next March 14th. Until the last F1 season, the only way to access the races via streaming was through F1 TV Access, which only made content and documentaries about old races available.

The launch of the new SVOD OTT takes place after, in February, Brazilian Grupo Bandeirantes announced an agreement to broadcast F1 races exclusively in Brazil until 2022. According to the Brazilian Group, races will be broadcast both on FTA TV (Rede Bandeirantes) and pay TV (BandSports). The company also acquired the rights that will allow it to broadcast Formula 2 and Formula 3 races in Brazil. This way, the 23 F1 races that will be held this year will be broadcast by Grupo Bandeirantes and F1 TV Pro, which will offer the same Band broadcast, in Portuguese.

Globo was in charge of broadcasting F1 races in Brazil since 1972, and uninterruptedly since 1981. For the 2021 season, the Brazilian group was unable to run an agreement to renew the rights with Liberty Media, the company that owns Formula One Group, and ended its relationship with the company on December 31st, 2020. F1 races were broadcast by Globo on pay TV (Sportv) and FTA TV (TV Globo). In Band’s case, the company’s last  F1 races broadcast took place in 1980, and a year later the rights were acquired by Globo.