Satellite operator, Eutelsat has successfully, launched Sat.tv, an enhanced electronic programme guide (EPG) for free-to-air channels. The service is already operating at the 7/8° West orbital position, serving over 56 million Arabic-speaking homes across the Middle East and North Africa and is being progressively deployed at other Eutelsat video positions.
All channels are automatically installed on the satellite receivers with a fixed channel numbering. The receivers are updated automatically overnight, so any new channels can be found by viewers without needing to re-scan. Channels are presented with their name, logo, and channel genre, written in the local language, including Arabic script, are referenced with a single channel number and can be discovered by filtering on a specific channel theme.
Sat.tv is free-of-charge for set-top box vendors, as well as for broadcasters operating at Eutelsat’s video hotspots, according to Eutelsat.
Philippe Oliva, chief commercial officer of Eutelsat Communications said: “We are delighted at the successful launch of Sat.tv and the considerable success it is already having amongst leading broadcasters at our 7/8° West position, where it is increasing audience engagement for our broadcast customers and significantly enhancing the free-to-air user experience for the millions of viewers at this position. We are in the process of rolling this service out to further reinforce the attractiveness of our key video neighborhoods.”