Eros STX has announced that its OTT platform Eros Now has partnered with DM 333, an African Over-the-Top entertainment platform. This partnership will allow African viewers to enjoy Eros Now’s premium Bollywood content with English subtitles.
Ali Hussein, Chief Executive Officer at Eros Now commented on the partnership saying : “As a leading global premium SVOD platform, it is our constant endeavour to deliver entertainment to audiences worldwide. Indian content has been receiving greater interest globally and Africa remains one of the most significant markets for players offering the best of Indian entertainment. The partnership enables Eros Now to build a deeper connect in African countries and cater to their growing demand for online streaming”.
On the other hand, Surie Ramasary, Founder of Digital Media 333 also expressed her excitement over the partnership between the two OTT platforms saying: “African people are constantly looking for a premium entertainment experience and are in love with Indian content. I spotted this gap and realised it is the right time to offer premium content to South Africans at an affordable subscription. We are excited to be the first ones to launch Eros Now in many African markets, thus creating a differentiator in the market.”
To recall, Digital Media 333 will be offering seamless entertainment through the recently launched AVVATTA, a complete digital mobile entertainment experience in countries like South Africa, Nigeria and Ghana followed by Kenya, DRC, Mozambique and Tanzania.