Encripta relaunches NetMovies as AVOD OTT in Brazil

Since last October 30th, the NetMovies platform, belonging to the Encripta company, modified its business model and started offering all the contents of its catalog for free, based on the AVOD model, without charging a monthly subscription to those who wish to access the platform.

With these news, Encripta already covers all possible models on the market, since, in addition to NetMovies, supported under the AVOD model; it also owns Looke, a platform in which it does charge a monthly subscription and includes content to buy or rent (SVOD and TVOD models); and has recently launched the OTT Cinema Virtual, which features a PVOD model, whose offer focuses on movie premieres that have not been previously distributed by other platforms.

Likewise, according to various specialized websites in Brazil, for the relaunch of NetMovies as AVOD, Encripta has been developing a strategic plan for two years. Also, as part of the relaunching plan, the company created an official NetMovies YouTube channel, where it began making full movies available, where users who enter and subscribe to the channel can even access exclusive content, and enjoy other benefits.

In addition to NetMovies, whose catalog includes around 2,500 titles, ViacomCBS will launch Pluto TV, its new AVOD OTT, already available in Latin America in early December. Likewise, another platform that was recently launched in Brazil is VIX, with movies, series,  children’s content and more.