EFL extends rights deal in MENA with BeIN until 2022

The English Football League (EFL) has finalised a multi-year extension of its rights deal with Qatar-based media giant BeIN Media Group. The partnership extends until the end of the 2021/22 season. BeIN Sports will exclusively air the second, third and fourth tiers of English club soccer – along with the Carabao Cup competition – in 24 countries across the Middle East and North Africa (MENA), as well as in Turkey, Australia, New Zealand and France.

As part of the conditions of the deal, subscribers will be able to watch live matches and highlights programmes covering the Championship, League One, League Two and the Carabao Cup for the next four seasons. As well as on linear channels, the coverage will also be accessible across the web, tablet and mobile devices through BeIN’s over-the-top (OTT) service.

The Chief Executive of EFL, Shaun Harvey, declared, “The extension to our previous relationship which includes new territories, is a very positive development for the EFL and our clubs. The EFL is developing an increasingly international audience, with clubs recognised and followed in countries all around the world. As our most prominent overseas partner, BeIN Media Group is central to increasing our competitions’ exposure. BeIN offers exceptional coverage across a number of key growth markets and this renewed agreement is a further sign of the trust we place in each other.”

On the other hand, BeIN’s Deputy Chief Executive, Yousef AI-Obaidly, commented, “The EFL continues to grow as a global spectacle and the level of fierce competition on offer – broadcast on our state-of-the-art channels and OTT platform and supported by our world class pundits – makes for an exceptional viewing experience. With this agreement complementing our recently announced exclusive rights deal with the Premier League, BeIN Sports remains the undisputed home of English football for fans in the Middle East and North Africa.”