The on-demand platform is currently available only as part of a DStv subscription, which requires a connected decoder and satellite dish.
According to My Broadband Niclas Ekdahl, CEO of MultiChoice Connected Video, about the company’s plans to launch a standalone DStv Now offer at the company’s Sandton demo. He said that although the company has been working on a product without a decoder for a while, it is important that the platform be well optimized before launch. “I didn’t think the user experience was up to scratch to deliver what the end consumers would expect,” said Ekdahl.
DStv Now has since added several enhancements, including the introduction of user profiles, watch lists, and recommendations.“I think the stuff that we’ve done on DStv Now in the past 12 months is actually bringing us much closer to saying that ‘Yeah, this is a service where I can stand behind’, and say that this is going to be delivering a seamless user journey for our consumers,” Declared Ekdahl
He also confirmed that the launch of a standalone DStv Now platform is expected before the end of March 2020, once external testing has been completed.“We are about to hit field trials, and I think we announced last year that we will be rolling it out within this fiscal year, so that’s still our plan.”
“I think the OTT services will continue to have a healthy growth going forward,” Ekdahl said.