DSTV looks to ramp advertising revenue

DStv has unveiled a new media sales platform in order to boost its revenue from advertising across its African footprint. Stats 2 Go provides potential advertisers with comprehensive data  of viewer profiles including socio-demographic profile, key viewing measures, social media usage, most watched programmes, viewing preferences and headspace attitudes.

“The strategic match between advertiser and the correct channel was often times missing in the market,” said Brenda Wortley, director of research and strategy at DStv Media Sales. “The better the understanding of our channels advertisers have, the more we can potentially sell,” she said.

Stats 2 Go has been in development for 18 months and is available for free via an online portal with data separated channel and covering all DStv channels.  Numbers and predicted trends are based on DStv-i data which is updated monthly.