The Walt Disney Company has announced its decision to make a change on its strategy starting in July, through which the company will premiere the original Disney+ series on a global scale on Wednesdays, instead of Fridays, as it had been doing up to now.
The decision took place after the good results shown by the premiere of the series ‘Loki’ (Marvel Studios), whose premiere took place on Wednesday, June 9th, as a first trial of the new strategy. The announcement, however, does not affect the original Disney+ films, which will continue to premiere on Fridays. Up to now, Disney has not confirmed future changes on that strategy.
Following the announcement, the new Disney+ original series to premiere in July with the new schedule will be ‘Monsters at Work’ (July 7th); ‘Turner & Hooch’ (July 21st); ‘Behind the Attraction‘ (July 21st); ‘Chip‘ n ’Dale: Park Life’ (July 28th); ‘Turning the Tables with Robin Roberts’ (July 28th); ‘The Wonderful World of Mickey Mouse’ (season 2, July 28th); ‘Short Circuit’ (August 4th); and ‘Growing Up Animal’ (August 18th).
Disney+ was launched in Latin America on November 17th last year, and features productions made by Disney, Pixar, Marvel Studios, Star Wars and National Geographic. Although days ago Bob Chapek, CEO at The Walt Disney Company, confirmed that, unlike other competitors such as Paramount+ (ViacomCBS) and HBO Max (WarnerMedia), an AVOD version will not be released for Disney+, from Disney they confirmed that they plan to strengthen the D2C strategy that the company has been developing, through which several TV channels will be closed on a global scale and Star+, its new SVOD OTT, will be launched in Latin America next August 31st.