Disney+, Disney’s new SVOD OTT officially launched last November in the US, has changed its marketing strategy and stopped offering the free seven-day promotional trial period, as reported by the specialized website Variety.
‘We continue to test and evaluate different marketing, offers and promotions to grow Disney+’, reported a representative for the company in a statement. ‘The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own’, the person added. In addition, according to Variety, as of early May, Disney+ recorded 54.5 million subscribers worldwide. In the US, its monthly subscription is valued at USD 6.99.
The move by Disney+ to stop giving away trial accounts comes ahead of the July 3rd premiere of ‘Hamilton’, filmed version of the original Broadway production. Apart from that, Disney Plus is the dedicated streaming home for movies and TV shows from brands including Disney, Pixar, Marvel and Star Wars, and also features an array of original titles. As reported by Variety, Disney also does not offer free trials of the three-way Disney Plus, Hulu, and ESPN Plus bundle, priced at USD 12.99 per month in the US. The specialized website also reports that Hulu, fully controlled by Disney and with plans for its international launch in 2021, offers free trials on varying lengths.
Disney+ was officially launched in November 2019 in the US, the Netherlands, Australia and New Zealand. Later, in March this year, it was also launched in the UK, Ireland, France, Germany, Italy, Spain, Austria, Switzerland and India. More recently, the platform arrived at Japan and is preparing itself to be launched in Latin America, which, as officially confirmed by Disney, will take place this year.