Discovery US Hispanic launches ‘Hogar de HGTV’ for Spanish-language audiences

Discovery US Hispanic (Discovery Inc) announced the launch of ‘Hogar de HGTV’, a new TV network offering food and home content to Spanish-language audiences. The network is now available to Cox Communications Contour TV customers since yesterday, followed by Charter Communications Spectrum subscribers, by next August 1st.

Hogar de HGTV will join Discovery U.S. Hispanic established portfolio, which includes Discovery En Español and Discovery Familia. The new network will feature a mix of content from HGTV, Food Network and Discovery’s lifestyle brands from around the globe, in addition to original productions, such as ‘Mientras no estabas’; ‘Destino con Sabor’ and ‘Chef a Domicilio’, a new series produced entirely from participants’ homes amid the COVID-19 pandemic. Other key programs include ‘En la cocina’ (The Kitchen); ‘Chopped: Eliminado’ (Chopped); ‘Cocinando con Ina Garten’ (Barefoot Contessa); ‘Primos a la obra’ (Cousins Undercover); ‘Delicias en la playa con Katie Lee’ (Beach Bites with Katie Lee) and ‘Giada en Italia’ (Giada in Italy).

‘Discovery is already well-regarded as the leader in real-life entertainment, reflected in the success of Discovery en Español and Discovery Familia – which together own nearly a quarter of the total share for all Hispanic cable primetime viewing’, said Fernando Medin, President and General Manager, Discovery Latin America and U.S. Hispanic. ‘Discovery U.S. Hispanic is dedicated to making a genuine connection to our audience with programming that resonates with their lives, interests and aspirations—and that also best serves the vital, growing U.S. Hispanic marketplace. Combining this commitment, the success of our existing networks and the undeniable global appeal and popularity of HGTV and Food Network, makes Hogar de HGTV a natural complement to our portfolio’, he added.