Discovery partners with PGA Tour to launch international OTT service

Discovery announced that it has acquired the PGA Tour’s television and multi-platform live rights, outside the United States, for the next 12 years. The USD 2 billion deal includes the development of a new PGA Tour-branded OTT video streaming service.
The media group said that the agreement – to begin in 2019 and go through 2030 – includes 2,000 hours of content per year, including the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually, including The Players Championship, the FedExCup Playoffs, and the Presidents Cup.
In addition to live linear rights in 220 markets and territories, the alliance will include the creation of a global OTT platform that will be available outside the United States. This way, Discovery will broadcast the PGA Tour on its portfolio of pay TV and free-to-air channels, digital and short-form platforms, and will work with the association on how to capture all access to the action and its extensive non-live and library rights for all media platforms.
“The long-term partnership between the PGA Tour and Discovery will create the new global Home of Golf, including delivering over 2000 hours of live content year-round and this prestigious sport’s greatest moments, stories and athletes”, said David Zaslav, President and CEO at Discovery.
Jay Monahan, Commissioner, PGA Tour said this agreement “presents a tremendous opportunity to accelerate and expand our media business outside the United States”. In addition, it will “drive fan growth with a deeply experienced strategic global partner”.