DirecTV sees growth in digital users during FIFA World Cup

DirecTV released data of its recent coverage of the 2018 FIFA World Cup Russia, which was available for more than 8 million subscribers in Latin America. The company said that more than 1.6 million unique users accessed the content of the event through its TV Everywhere platforms, up 70% compared with the 2014 World Cup in Brazil.
In turn, the operator registered 26 million streaming views, with the average time connected during a game over one and a half hours, accessed mainly through the DirecTV Sports App (70%). On the other hand, daily access registered an increase of 160% compared to the 2014 World Cup, with an average of 6 million unique visits. DirecTV also said that the DirecTV Sports application recorded more than one million downloads during the event.
The most-watched game on the TV Everywhere platforms was Uruguay vs France (July 6 in the quarterfinals), followed by Colombia vs England (July 3 in the round of 16) and France vs Argentina (June 30, round of 16).
The World Cup coverage was available in live streaming through DirecTV Sports App, and DirecTV Play, as well as in linear TV in HD and for the first time in 4K. The operator also offered the event in virtual reality (DirecTV Sports VR App).
The DTH operator broadcasted the 64 games for clients in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay, Venezuela and the Caribbean.