Deezer and TV Azteca announced an agreement focused on the expansion of the music and audio platform in the country. The partnership between the two companies aims to accelerate Deezer’s growth in Mexico, as TV Azteca and Grupo Salinas companies will promote the platform through their different services.
‘Mexico is one of the fastest growing music markets in the world. We are excited to add Grupo Salinas as a strategic partner and welcome it. We see a great growth potential in countries like Mexico, Colombia, and Argentina, and we are investing in marketing and subscriber growth. Our experience and our second position in the Brazilian ranking will help us become the main competitor in the region’, said Hans-Holger Albrecht, CEO at Deezer. ‘Thanks to TV Azteca, we will have an unprecedented reach in Mexico, which means that we can create even more content for Mexican music fans. We are also excited to begin implementing our proven retail strategy, working closely with Grupo Elektra stores across the country’, he added.
In Mexico, it is possible to subscribe to Deezer through Totalplay. In addition, as announced by its CEO, the platform is currently working together with the Elektra Group to offer digital music to its clients. Apart from Mexico, Deezer has a growing subscriber base in Latin America, including Colombia, Argentina and Brazil. Recently, the platform launched a podcast service in Mexico, with audio programs available for its clients in the country.
As part of the agreement, the company will take over the TV program ‘Mugo Live’ (Azteca Uno), and will rename it as ‘Deezer Live’. Deezer will focus on showcasing new and growing local talent, with live performances by Mexican artists.
‘We are pleased to announce this partnership agreement with a world-class company like Deezer. This will be one of the most innovative and disruptive associations on the market. We believe that this deal will help with its expansion strategies in the region, while strengthening TV Azteca’s content offer’, said Moshe Arel, Innovation Director at Grupo Salinas and General Manager of Azteca Play at TV Azteca.