Dataxis will develop tomorrow from 1:00 PM (ART) a new virtual panel, entitled ‘The new ad-supported linear and VOD OTT business’. The event will be sponsored by Seachange and will be held together with relevant industry executives, such as Eduardo Peniche, Sales Director at Dish México; Luis Manuel Torres, Head of Video – Pay TV and OTT at Movistar Peru; Pablo Greco, Ad Sales Director at Turner Chile; Jonatan Fasano, Digital Marketing Manager at Grupo America; and Gustavo Marra, VP Business Development & Strategy at Seachange. Registration is free and can be done by clicking here.
The migration to OTT of Pay TV operators and TV networks brings the opportunity of additional monetization to traditional broadcast advertising through the programmatic sale of linear OTT advertising. Is it possible to mix both models? How can pay TV operators and TV networks partner to take advantage of new ad insertion and targeted advertising technologies?
During the virtual panel, experts will debate on several topics, such as how to expand the broadcast advertising business to OTT; best strategies on programmatic for pay TV operators and TV networks; integrating dynamic ad insertion; how to develop ad supported stand-alone OTT business, and other items.
Nextv Series Latin America Virtual Panel is organized by Dataxis, a global company focused on detailed market research, high quality events and powerful specialized media for the telecommunications and TV markets in more than 200 countries around the world. It is headquartered in Europe, Latin America and Africa.