The partnership between Cricket West Indies (CWI) and SuperSport feature exclusive live coverage of all West Indies international home matches and regional tournaments played in the Caribbean on its television and digital platforms.
CWI President Ricky Skerritt said: “This new long-term SuperSport agreement ensures that the much-loved West Indies teams will be accessible to an expanded number of African consumer markets with sub-Saharan Africa’s premier broadcaster. As CWI’s third major media rights agreement finalised in the past few weeks, we are excited that SuperSport will be featuring every international series and regional tournament from the Caribbean, including the upcoming Sri Lanka Series and the rescheduled tour of the West Indies by South Africa in June.”
Johnny Grave, CWI CEO added: “We are absolutely delighted to confirm this significant four-year agreement with SuperSport to ensure that millions of cricket fans in Sub-Saharan Africa can follow West Indies Cricket in the Caribbean. By partnering with Africa’s leading sports broadcaster, CWI continues to deliver against our strategic objective of increasing the worldwide audience for and access to one of the world’s most loved cricket teams and regions.”
West Indies cricket will now be seen in over 54 African countries and islands, including South Africa, Zimbabwe, Nigeria and Kenya.