Claro strengthens its new Box TV in Colombia with Nagra

Nagra (Kudelski Group), a leading independent provider of content protection and multiscreen TV solutions, has officially announced this last Thursday, July 29th that Claro Colombia (America Movil) has selected the Nagra OpenTV video platform to power its new Claro Box TV, originally launched in Brazil in 2020, and now available for Claro Colombia’s clients

The new STB is based on the Android TV (Google) operative system, and enables Claro Colombia’s clients to enjoy multiple features, such as live and video on demand content; start over and catch up titles; cloud DVR and making voice commands through the remote control. It is also possible to access Netflix, whose app is integrated into the Claro Box,  and also third-party apps and more than 300 applications from Google Play and Google services available on Android TV from a single device. 

‘Our clients are the most important thing for us, and we want them to enjoy the latest trends in innovation and technology’, reported Walter Borda, Corporate Director Strategic Planning & Innovation at Claro Colombia. ‘Our Claro Box TV is the evolution of the experience and entertainment so that Colombians can enjoy it all in one place’, the executive added.

As reported from Nagra, the company’s data-driven business analytics tools also provide active monetization offerings, allowing Claro Colombia to increase customer satisfaction and loyalty through a more personalized experience. In addition, with the Nagra OpenTV platform, Claro Colombia will manage to centralize Claro Box TV’s content, tariffs and accounts into one management platform, which will make the device a competitive and compelling offer to its existing and future customers in terms of user experience.

‘Claro Colombia is a great example of how pay TV operators can use the Nagra OpenTV Video Platform to address today’s aggregation challenge head-on’, said Xavier Fustagueras, SVP Sales Americas at Nagra. ‘Claro Box TV is a clear demonstration of that, delivering an innovative and forward-looking service that not only provides customers with a centralized, aggregated offering that delivers the features consumers demand, but also optimizes Claro Colombia’s own content and connects consumers with other major streaming service provider catalogs’, the executive added.