US company Starz (Lionsgate) announced that its OTT Starzplay is now available for Claro customers in Brazil. The launch presents a significant growth marker for the platform, launched in Brazil in 2019 as a D2C app, and also available on Roku devices since this year.
According to the terms of the agreement, during the first opening month, anyone who subscribes to Starzplay through Claro will receive a 50% discount in the R$ 14.90 (USD 3) monthly subscription for three months. Claro’s Pay TV customers will be able to subscribe to the platform through their STB, on channel 250, or directly through Now, the Brazilian pay TV operator’s OTT.
Some of the titles that are part of Starzplay’s content catalog in Brazil are ‘The Great’ and ‘Normal People’, together with Starz original series that come to Starzplay the same day they air in the US, such as ‘P-Valley’; ‘Power Book II: Ghost’ and part two of ‘The Spanish Princess’.
‘Partnering with Claro, one of the leading telecommunications companies in Brazil, allows Starzplay to strengthen our penetration in market and give even more subscribers access to our massive library of original series and curated content’, said Superna Kalle, Executive Vice President, International Digital Networks for Starz. ‘We look forward to deepening our relationship with Brazilian viewers through Claro, who shares our commitment to providing audiences with exceptional content paired with a premium user experience’, she added.
Fernando Magalhães, Programming and Content Director at Claro, has also expressed himself on Starzplay’s launch for the Brazilian TV operator’s clients. ‘This is yet another important movement at Claro, further strengthening our content and entertainment offer to our customers. ‘We seek to aggregate channels, on-demand programming, and apps from the largest and best content producers in the world, with the greatest variety, quality, and experience’, he ended.