Cinepax partners with Starz Play to launch ‘STARZ PLAY by Cinepax’

Cinepax, Pakistan’s cinema chain, collaborates with STARZ PLAY, the Subscription Video on Demand (SVOD) service in MENA to roll out ‘STARZ PLAY by Cinepax’. The new service will allow subscribers access to thousands of hours of blockbuster hits and Pakistani, Hollywood, Bollywood, Kids favorites.

The co-founder and CEO, Maaz Sheik, stated, ‘STARZ PLAY by Cinepax’ offers a wide library of content licensed from the biggest Hollywood names. The service offers its subscribers a wide variety of blockbuster Hollywood movies, award-winning box sets, day-and-date premium series – plus documentaries, kids’ entertainment and Pakistani favorites. This landmark joint venture with Cinepax marks Starz Play’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million.”

On the other hand, Arif Baigmohamad, chairman of Cinepax Group, added, “While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with StarzPlay will help to strengthen our growing movie business and allow customers to live stream top content from a number of different devices.We are able to offer flexible payment options and multiple price points coupled with localized, third party content, which gives us a clear edge over competition.”

StarzPlay declared it will further reinforce its well-established partnership in Pakistan with Jazz, Pakistan’s largest digital telecommunication company, and PTCL, Pakistan’s largest ICT company. StarzPlay by Cinepax is accessible across a wide array of devices including PCs, Macs, iPhones, iPads and Android allowing subscribers to register up to five devices per subscription.