2btube announced that it has signed new strategic deals with Molcajete and enchufe.tv in Latin America. According to the company, these agreements represent an increase for the 2btube network of more than 150 channels and 250 million views per month. Molcajete started operating in February 2014 and is one of the first Multi-Channel Networks created [...]
Secuoya unified its Corporate and Digital areas to launch the new business unit Nexus, which offers brands and customers several solutions, taking advantage of the strength of new technologies, including social networks, as well as virtual (VR) and augmented reality (AR). Eduardo Basarte, head of the area, said that the key “is understanding the specific [...]
Peruvian TV broadcaster América Televisión and the news channel Canal N signed an agreement through which they will become exclusive advertising sales representatives of Discovery Networks in the country. In this way, América TV and Canal N will be representatives of all the TV channels and digital media of the company: Discovery Channel, Discovery Home [...]
Cisneros Interactive, a digital advertising division of Cisneros, announced that it has become the official reseller of Facebook in Central America, the Caribbean, and Uruguay, expanding their strategic alliance in Latin America. Under this new deal, Cisneros Interactive will start providing services to Facebook customers in Costa Rica, the Dominican Republic, Guatemala, Panama, Puerto Rico [...]
Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]
Google announced the launch in 130 countries of YouTube Go, the app that allows users to download videos and watch them offline. The service was launched last year in India, initially in beta, and has now expanded globally. The app allows access to a preview of the videos. Then, users can choose to watch them [...]
BRB Internacional, one of Spain’s leading producers, distributors and licensors of kids’ content, with more than 30 brands, has selected WildBrain as exclusive global manager of its YouTube catalogue. The deal took effect January 1, 2018, and seeks to increase BRB’s audience on YouTube, where its channels accumulate more than 400 million views per year, [...]