Instagram has launched IGTV, a new app for watching long-form, vertical video. The new initiative was announced by Co-Founder & CEO Kevin Systrom, at an event in San Francisco. IGTV starts playing as soon as the users open the app, and the system shows content from people they already follow on Instagram. In addition, the [...]
The Brazilian Football Confederation (CBF) has signed a deal with Twitter to produce, in its official account (@cbf_futebol) exclusive video contents of the national team in the 2018 World Cup in Russia. The agreement, already in force, includes live streaming of Brazil’s training sessions, and news related to the matches, press conferences, interviews and behind-the-scenes [...]
Welo.tv platform launched a promotion that allows publishers in Latin America to make video clips -and embed them in their websites- with all the official games and contents of the 2018 World Cup, completely free of charge. This initiative comes after an agreement with DirecTV, main holder of the rights of the sporting event. The [...]
Twitter announced that it has extended its In-Stream video ads to all advertisers in 12 markets, among them Brasil and Mexico. This product allow marketers to connect with their audience through pre-roll ads. This feature was previously available to premium brands. In the United States, for example, the company partnered with more than 200 video [...]
Telemundo Deportes announced that is offering a virtual reality experience, as well as other new digital initiatives to complement its coverage of the soccer World Cup in Russia. The company said in a press release that the coverage includes a full-service virtual reality experience, which is available on the Telemundo Deportes VR App. The launch [...]
Televisa Deportes announced that it will use Facebook to complement its World Cup coverage, which also includes pay TV, free-to-air TV, websites and apps. In a statement, the Mexican giant said that fans on Facebook can use the augmented reality masks to “wear the shirt of the Mexican National Team”, among other options. In addition, [...]
Instagram is reportedly preparing to launch a new feature that will allow users to post videos up to an hour in length, reported The Wall Street Journal citing sources familiar with the matter. With this strategy, the social network, which is owned by Facebook, would compete directly with YouTube. Currently, Instagram allows users to post [...]
Telemundo announced a partnership with Google to offer World Cup content on Google and YouTube platforms for fans in the United States. Under the deal, users searching content of the World Cup will see close to real-time video highlights from Telemundo Deportes, including in-game clips featuring goals, halftime highlights, match previews, winning probabilities, line-ups and [...]
Facebook announced the launch of new original news shows, which will be part of a dedicated section within its Watch video platform. For this initiative, the social network partnered with ABC, Fox News, CNN and Univision – which will offer content in Spanish- among others companies. They will debut later this summer (in the Northern [...]
Video platform Vevo, which is owned by major music labels, announced that it will shut down its apps and consumer-facing website and will continue offering its content on YouTube. “Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach [...]