Category Archives: Online Video Advertising

Televisa Deportes awarded with YouTube’s Gold Play Button

Televisa Deportes has been awarded with YouTube’s Gold Play Button for quintupling its fan base by reaching more than 1 million subscribers on that video platform, where the company offered content of the World Cup in Russia. In a statement, Televisa said that this increase reflects the interest of Mexicans for soccer and sports content: [...]

Univision exploring sale of Gizmodo Media Group and The Onion

Univision Communications Inc. (UCI) announced that it has initiated a formal process to explore the sale of the assets comprising the Gizmodo Media Group (GMG) and The Onion. According to the company, the transaction will allow UCI to focus on its core assets and further strengthen its position as the No. 1 media company serving [...]

Irdeto identifica mais de 5 mil streams ilegais na Copa do Mundo

A Irdeto, empresa de segurança para plataformas digitais, identificou 5.088 streams ilegais redistribuindo jogos da fase de grupos da Copa do Mundo de 2018, na Rússia. A seleção brasileira foi o time mais pirateado com mais de 582 streams ilegais. Logo atrás estão Marrocos (561 streams) e Portugal (535 streams). A Bélgica ficou no quarto [...]

AT&T to acquire AppNexus

US telecom company AT&T announced that it has entered into a definitive agreement to acquire AppNexus, a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising, serving publishers, agencies and marketers. Terms of the deal werent disclosed. Last Week, The Wall Street Journal reported that AT&T was expected [...]

Instagram launches long-form video app

Instagram has launched IGTV, a new app for watching long-form, vertical video. The new initiative was announced by Co-Founder & CEO Kevin Systrom, at an event in San Francisco. IGTV starts playing as soon as the users open the app, and the system shows content from people they already follow on Instagram. In addition, the [...]

CBF signs content deal with Twitter

The Brazilian Football Confederation (CBF) has signed a deal with Twitter to produce, in its official account (@cbf_futebol) exclusive video contents of the national team in the 2018 World Cup in Russia. The agreement, already in force, includes live streaming of Brazils training sessions, and news related to the matches, press conferences, interviews and behind-the-scenes [...]

Welo closes deal with DirecTV to offer videos with official World Cup content platform launched a promotion that allows publishers in Latin America to make video clips -and embed them in their websites- with all the official games and contents of the 2018 World Cup, completely free of charge. This initiative comes after an agreement with DirecTV, main holder of the rights of the sporting event. The [...]

Twitter expands In-Stream video ads to more advertisers

Twitter announced that it has extended its In-Stream video ads to all advertisers in 12 markets, among them Brasil and Mexico. This product allow marketers to connect with their audience through pre-roll ads. This feature was previously available to premium brands. In the United States, for example, the company partnered with more than 200 video [...]

Telemundo offers coverage of the World Cup in virtual reality

Telemundo Deportes announced that is offering a virtual reality experience, as well as other new digital initiatives to complement its coverage of the soccer World Cup in Russia. The company said in a press release that the coverage includes a full-service virtual reality experience, which is available on the Telemundo Deportes VR App. The launch [...]