WarnerMedia Latin America (AT&T) reported that WarnerMedia for Brands, its division focused on advertising solutions in Latin America, managed to implement Targeting Now with 100 advertisers in more than 400 campaigns in the region during the first 18 months after its launch. Targeting Now is a solution developed by WarnerMedia with the aim of optimizing [...]
Xandr, la empresa de publicidad avanzada de AT&T, anunció que su socio estratégico TV Azteca, ha adoptado la plataforma de ventas, Xandr Monetize, como la Supply Side platform (SSP) para la gestión programática de la publicidad de Tubi en México. TV Azteca es el responsable exclusivo por la comercialización on demand de publicidad en videos [...]
Xandr, AT&T’s advanced advertising company, has announced that its strategic partner TV Azteca, has adopted the sales platform Xandr Monetize, as the Supply Side platform (SSP) for the programmatic management of Tubi’s advertising in Mexico. TV Azteca is responsible for the on-demand marketing of video advertising (AVOD) of Tubi’s inventory in that country. ‘We are [...]
Una subsidiaria de América Móvil anunció este último miércoles una alianza con Verizon Media, mediante la cual la compañía mexicana comercializará las soluciones publicitarias de la estadounidense en el país de Latinoamérica. De acuerdo a la información reportada por diversos websites especializados, América Móvil Contenido (AMCO) representará a Verizon Media en México, comercializando publicidad premium, [...]
A subsidiary of America Movil announced last Wednesday a partnership agreement with Verizon Media for the Mexican company to market the advertising solutions of the US one in the Latin American country. According to the information reported by various specialized websites, America Movil Contenido (AMCO) will represent Verizon Media in Mexico, marketing premium advertising, in [...]
Telefónica Media Networks anunció que comercializará publicidad en el servicio freemium del operador móvil español Tuenti, que dará 150 mb de internet y WhatsApp ilimitado en forma gratuita a sus usuarios a cambio de la visualización de un video publicitario. “Tuenti es un servicio de telecomunicaciones completamente digital y distinto a los servicios tradicionales, que [...]
Telefonica Media Networks announced it will develop advertising marketing actions on the Spanish mobile operator Tuenti freemium offer, which will give its clients 150 mb internet and unlimited WhatsApp for free in exchange for watching an advertising video. ‘Tuenti is a completely digital telecommunications service and different from traditional ones, which can adapt itself to [...]
YouTube South Africa has announced that there will be a YouTube category at the Loeries this year to recognise creative excellence on the YouTube platform. This means that advertisers and creative heads for YouTube will be eligible to enter into a category tailored specifically for advertising. Bumper ads (6 second non-skippable ads) and skippable ads [...]
Fox Networks Group (FNG) Latin America has launched a new digital content distribution strategy, called Fox Amplified Network (FAN), which will offer advertisers the possibility to reach new audiences and associate their brands with the Group’s Premium content through two models: FAN Player and FAN Social. FAN Player is a video player owned by FNG [...]
Sports streaming platform DAZN has entered the Brazilian market with the transmission of one Serie A match on Facebook and YouTube. In March 2019, the company will launch its OTT SVOD service in the country. Coverage is available free and began on Friday December 7 with the match between Juventus and Inter for the Italian [...]