Category Archives: Free to Air

TVMS and KBC partner for World Athletics Series 2022-2023

TV Media Sport (TVMS), the long-time free-to-air media rights partner of World Athletics in sub-Saharan Africa and Kenya Broadcasting Corporation announced KBC as the official and exclusive free-to-air broadcast partner for all Events part of the World Athletics Series in 2022 and 2023 in Kenya. Hédi Hamel, President of TVMS, commented on the partnership saying: [...]

SBA partners with Art Format Lab for new game show ‘Eish El Tahdi’

Saudi Broadcasting Authority (SBA) has launched a brand-new game show titled Eish El Tahdi (Live the Challenge) on SBC channel. The show, commissioned by SBA to ART Format Lab, is the first of several original productions intended to woo young Saudi audiences to linear TV. The hour-long episodes will see 16 teams of six players [...]

Spacetoon partnered with IMPS to reintroduce ‘The Smurfs’ in MENA

IMPS, the worldwide licensee for The Smurfs, has partnered with Spacetoon to bring the brand to the MENA region via the Spacetoon TV channel, branded on-ground activities, and new toys.  Through this partnership, the two companies will reintroduce the show to a young audience in MENA by broadcasting a localised, Arabic-dubbed version of The Smurfs in 3DCG [...]

FIH inks broadcasting deal with SABC

The International Hockey Federation (FIH) has signed a media rights agreement with South Africas national public broadcaster SABC for the upcoming FIH Hockey Womens Junior World Cup South Africa 2021. This is the first time that FIH signs a partnership with SABC, and the agreement sees the company produce all matches of the event and [...]

MBC Group inks media deal with COFE App

MBC Group has announced a partnership deal with COFE App, the online coffee-centric marketplace which currently serves across UAE, KSA, and Kuwait. The strategic partnership will see the media group support the digital application in achieving its ambitious growth strategy through MBCs channels, digital platforms, and events. While the network will play a crucial role [...]

SABC obtains TV broadcast rights for the NBA

The South African Broadcasting Corporation (SABC), through SABC Sport announced an exciting multiyear television broadcast rights agreement with the National Basketball Association (NBA).  As part of the partnership, SABC Sport will air more than 35 games throughout the season, including a Christmas Day game, NBA All-Star Saturday Night, Conference Finals and The Finals, broadcast live [...]

SA Government to provide subsidised TV decoder

Qualifying households have been urged to apply for a free government-subsidised decoder (set-top box) at their local post office. During the 2021 state of the nation address, President Cyril Ramaphosa announced that South Africa must complete the migration to digital broadcast by March 31, 2022. Johan Kruger, Communications Manager at SA Post Office, expressed her [...]