Colombian FTA TV channel Canal 1 launched last April 18th its new app for mobile devices, available for iOS and Android systems. According to what the TV channel officially reported, the app reports more than 30 thousand downloads during the first weekend from its launch. The app features Canal 1’s live and on demand programming.
Under the slogan ‘estes donde estes, siempre conectate con Canal 1’, the new app makes the channel’s contents available 24 hours a day, to be accessed on the day and time each user wishes to. The catalog of available content includes movies, newscasts, soap operas and all the Canal 1 local production, added to titles to watch on demand, such as ‘El valor de la verdad’, ´Pregunta Yamid’, ‘Guerreros’ and full seasons of the channel’s soap operas. The app also includes exclusive video content, only accessible through it.
The app also makes interaction between Canal 1 and its audience possible, including the possibility of sending information and questions for ‘El valor de la verdad’ and ‘Lo se todo’. In addition, it also allows activating push notifications so that those who enter receive the news from the channel’s information service.