Cable & Wireless announced the launch of Flow Evo, a new platform that will allow users to be in charge of their own viewing experience, according to Shuja Khan, Chief Commercial Officer of the company.
At the click of a remote, clients are able to “Pause Live TV”, “Start From Beginning”, access “Cloud Recording”, in addition to a VOD catalog. The company said that several other new features will be launched soon. “The transformation of TV will be rolling out across the Caribbean to deliver amazing experiences at home and on the go,” said Khan.
Flow Evo goes live initially in Jamaica, Barbados, The Bahamas, and Trinidad. This will immediately be followed by other markets in which Flow TV operates from March onwards.
“The great news about Flow Evo is that it offers more benefits than online movie streaming platforms, making it the best way to watch TV. This is truly an entertainment service that empowers customers allowing them to run the show,” added Khan.
To promote this new initiative, the company will launch a new campaign that will include a new Flow website, hosting of demo sessions with Flow Tech Experts at various customer experience centers and other convenient locations in the markets, an engaging social media and traditional advertising campaign as well as self-help sessions on their TV at home or online.