Brazilian pay TV loses subscribers and Oi continues to grow

According to Brazilian National Telecommunications Agency (Anatel) monthly report  Oi was the only Pay TV operator in Brazil in presenting growth rates during the last 12 months. In this period, the country’s pay TV market lost 767.97 thousand subscribers, representing a reduction of 4.27%, and totaled 17.23 million active contracts in the third month of the year.  Oi was the only operator that growth. It ended March with 1.59 million subscribers and added 61.78 thousand customers during the last year.

The rest Brailian pay TV operators decreased during the last 12 months. Sky lost 113.18 thousand subscribers (a 2.14% reduction), Vivo recorded 73.23 thousand fewer customers (a 4.49% decrease) and Claro lost 584.14 thousand subscribers (that is, 6.51% clients less). In March 2019, Sky recorded 5.19 million subscribers, Vivo 1.52 million, and Claro 8.39 million. During last year, Oi and Sky increased their market shares, by 0.74 and 0.65 percentage points, respectively. Oi’s market share was 9.22% in March 2019, and Sky’s share was 30.09% during the same month. In Vivo and Claro’s cases, the firstone reduced its participation by 0.03%, and the other did it  by 1.17%. Vivo ended March with a 8.83% market share, and Claro with 48.68%.

Small TV companies (called ‘PPP’ by Anatel) did not increase their market share during the last 12 months. These company’s participation represented 3.19% of the market, and decreased by 0.20% in the last year. In total, there were 550.55 subscribers in March 2019. Into the PPPs, the reductions in the last 12 months were 63.86% (79.12 thousand subscribers) in Nossa TV, 19.68% (19.21 thousand clients) in Algar Telecom and 16.43% (8.47 thousand subscribers) in Cabo. These companies ended March with 44.76 thousand clients, 78.39 thousand and 43.07 thousand, respectively.

 Groups restricted to pay TV presented 14.14% growth in the last 12 months (47.60 thousand subscribers) and totaled  384.31 thousand clients in March 2019. Its market shares increased 0.36%, and ended March with 2.23% participation.