As officially reported by the Bolivian Autoridad de Regulacion y Fiscalizacion de Telecomunucaciones y Transportes (ATT), the pay TV market in the country ended the first half of 2020 with 604,477 subscribers. This is a fall of almost 7.5% (or 48,742 clients) in relation to December 2019, when the sector gathered a total of 653,219 subscribers. With these figures, the pay TV industry in Bolivia experienced, for the first time, a decline on its user base.
The Bolivian regulator also reported that Santa Cruz and La Paz are the departments that concentrate most of subscribers in the country. Each of them represent 32% of the total market. However, in terms of subscribers, Santa Cruz ranks slightly above, reporting 192,539 subscribers, while La Paz had 191,993 clients.
Cochabamba ranked third, with 15% of the market (90,660 subscribers); followed by Oruro (6%; 35,656 subscribers); Tarija (6%; 35,583 clients); Potosi (4%; 26,475 subscribers); Chuquisaca (2%; 14,128 subscribers); and Beni (2%; 13,687 clients). The Bolivian department with the lowest pay TV market share is Pando (1%; 3,756 subscribers).
During the first months of 2020, Rene Sanchez, Telecommunications Vice Minister in Bolivia, announced the new dates for the analog blackout’s implementation in the country, which had been postponed by the Government. According to specialized websites, the initial date for the DTT migration will be November 30th, 2021, and will be developed in stages. The first of them will take place in La Paz, Cochabamba and Santa Cruz, and then move on to the second, which will start on November 30th, 2023. It is expected that the analog blackout will be fully realized for the same date 2025.