Birtbox, BBC Studios and ITV (UK) OTT, is planning its global launch in 25 new countries, including Europe, Asia, Middle East. Africa and South America.
‘This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector,” said ITV CEO Carolyn McCall. ‘Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale’, the executive added.
Tim Davie, CEO BBC Studios added: ‘BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content. We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia’.
BritBox claims to bring to viewers the greatest collection of British boxsets with homegrown talent. The collection includes brand new and recent programmes as well as classic British TV. Full box-sets include all six series and specials of ‘Downton Abbey’, all three series of ‘Broadchurch’, seven series of’ Only Fools and Horses’, three series of ‘Gavin & Stacey’. BritBox is also the home of Agatha Christie’s Miss Marple and Poirot and reality shows such as ‘Love Island’. The service has also launched various original commissions and co-pros such as ‘The Bletchley Circle: San Francisco’, ‘The Mallorca Files’, ‘There She Goes’ and ‘The Bay. The UK service has also just announced its first slate of British Original scripted commissions: Spitting Image’ (Avalon), ‘A Spy Among Friends’ (Sony & ITV Studios); ‘The Beast Must Die’ (New Regency Television and Scott Free), ‘Crime’ (Bucaneer Media) and ‘Magpie Murders’ (Eleventh Hour Films) will debut exclusively on the UK streamer.