beIN MEDIA GROUP (beIN) has continued the expansion of its women’s sports rights portfolio globally with the acquisition of exclusive rights to the inaugural CAF Women’s Champions League across 37 territories spanning the Middle East & North Africa (MENA), Asia-Pacific and North America. beIN’s flagship sports network, beIN SPORTS, will broadcast the women’s competition across four continents around the world, giving amazing exposure and profile to the women’s game on the leading international sports network.
The eight-team CAF tournament, which got underway on Friday, will showcase the best women’s football in Africa, with the final due to take place in Egypt on November 19th. The rights are the latest addition to beIN’s burgeoning beINSPIRED portfolio. beIN SPORTS will broadcast the tournament across the 24 countries in the MENA region, as well as Australia, Brunei, Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Timor-Leste, and the US & Canada.
beIN SPORTS launched its beINSPIRED initiative in 2019, aiming to give a greater platform to under-represented sports and talent, with a particular focus on women’s sport. This was followed by beIN SPORTS’ broadcast of the FIFA Women’s World Cup France 2019™ in 31 territories globally, more than any other broadcaster worldwide. beIN now holds a range of women’s sports rights across multiple territories.
In addition to the newly announced CAF Women’s Champions League, beIN is also the official broadcaster of: the UEFA Women’s Champions League; the UEFA Women’s Euro 2022; the Tokyo 2020 Summer Olympics, Beijing 2022 Winter Olympics, Paris 2024 Summer Olympics; every women’s tennis Grand Slam (Australian Open, French Open, Wimbledon & the US Open) and the WTA Tour all across MENA; the Billie Jean King Cup 2021 – the World Cup of Women’s Tennis – in Australia, France and MENA; the W Series in the US, Canada and MENA, a range of Paris Saint-Germain Féminine games in various markets; as well as key women’s events from handball, basketball and swimming, to name just a few.
Mohammad Al-Subaie, CEO of beIN MENA, commented on the acquisition saying: “We are pleased to have secured the rights to broadcast the CAF Women’s Champions League across 37 countries worldwide. 2021 has been a successful year for beINSPIRED, where we’ve broadcast the UEFA Women’s Champions League; the 2020 Tokyo Olympics; the best of women’s tennis – including the WTA Tour, all Grand Slams and the BJK Cup; W Series; and much more to millions of fans around the world. beINSPIRED is a core part of our Group’s efforts to shine a light on under-represented sports and inspire the next generation of athletes and fans – regardless of gender, race or background. We are proud that this initiative continues to grow”.
beINSPIRED is not only about sports rights. The initiative also aims to drive conversations around the unique challenges faced by women working in sport, both on- and off-screen. To that end, beIN has hosted a range of keynote events to champion women in sport. In recent times, beIN has brought together ‘game-changers’ with roundtables at Wembley Stadium (July 2019), Women@Sportel in Monaco (October 2019) and a thought-leadership event at the AccorHotels Arena for the NBA Paris Game (January 2020).