BeIN Media Channels and Du strike last-minute partnership for the World Cup

BeIN Media Group’s channels have been restored to UAE telecom operator Du’s TV service after a brief absence after the pair were able to strike a last-minute deal. The agreement comes ahead of BeIN Media’s coverage of the World Cup from Russia in two weeks.

After several lengthy negotiations, no agreement was reached since Saturday after BeIN has ceased broadcasting on Du on the same day. BeIN said it had “acted in good faith” by granting Du an extension of 24 hours following the end of its previous contract but that attempts to conclude the renewal process had been “to no avail”. It said its services would continue to be available via satellite and the BeIN Connect live-streaming service.

However, Du released a statement on Monday 4th of June, in which it said that it would be able to offer BeIN’s four exclusive channels for the World Cup after the pair reached an agreement. The company said that its customers would be able to view all 64 matches from the tournament on the BeIN channels with a subscription.

The deputy CEO of Du parent company EITC, Fahad Al Hassawi commented on this agreement by saying, “We are delighted to offer this incredible event to our valued customers by screening all 64 football matches across our dedicated BeIN Sports channels. We continue to offer complete transparency of service for our customers, here enabling them to enjoy the biggest showpiece in the football calendar.’’