ViacomCBS has officially reported this Thursday, February 25th, more details about the relaunch of Paramount+, which will take place next Thursday, March 4th in 18 countries in Latin America. As reported from the company, Paramount+ will be available through its official website, as well as on connected TV and mobile devices through the Paramount+ app, which can be downloaded on iOS and Android devices.
ViacomCBS’s OTT will also be distributed by several of the company’s partners in Latin America, including Claro Video (America Movil), Mercado Libre, Izzi (Televisa), Megacable, Totalplay (Grupo Salinas), Claro Brazil, Vivo (Telefpnica), Oi, Incomm and Dish. Starting on March 4th, those who wish to subscribe to Paramount+ in Latin America will have access to a seven-day free trial period, and, after that, a monthly subscription is required. According to information from ViacomCBS, it will be valued at MX$ 79 in Mexico; R$ 19.90 in Brazil; and AR$ 299 in Argentina. In all cases, the subscription is valued between USD 3 and USD 4, although the company reported that the price changes in other Latin American countries.
‘Paramount+ will provide consumers with a premium experience at an affordable price, lower than what other platforms offer, making it essential for both consumers and our distribution partners’, said Kelly Day, President of Streaming and Chief Operating Officer at ViacomCBS Networks International. ‘With an unrivaled global presence in linear TV, SVOD and AVOD environments, combined with a powerful content engine, including an immense library and a broad portfolio of premium original shows, ViacomCBS is uniquely positioned to take full advantage of the massive global streaming opportunity’, the executive added.
Viacom’s SVOD OTT will gather around 5 thousand hours of content. In the region, the platform will offer global and local premium content, which will include exclusive productions and content from CBS, Paramount Pictures, Paramount Television Studios, BET, Nickelodeon, MTV, Comedy Central, Smithsonian Channel and Showtime. The platform will also include a catalog of blockbuster films, comedies, local reality shows and original Paramount+ titles, such as ‘Los Enviados’, a supernatural thriller produced by Oscar-winning Argentine director and screenwriter Juan Jose Campanella; and ‘Cecilia’, dramedy by Argentine writer and director Daniel Burman.
In addition to Latin America, and as reported by ViacomCBS in mid-January, the company will launch Paramount+ in the US, as well as in the Nordic countries, Australia and Canada.