AT&T launches new plan in Mexico to promote personalized customer experience

As reported by AT&T and various specialized websites, the telecommunications company is giving its clients in Mexico with an active plan, the possibility to build their own content package through the ‘Armalo’ service, now available.

According to the information reported, through ‘Armalo’, AT&T Mexico customers will be able to create their own plan, in which they will be able to choose the amount of gigabits they want; the social networks they wish to access; as well as choosing the OTT platforms they want to enter, and other possibilities. Likewise, AT&T Mexico customers who already have an active package from the company, may be able to change it.

‘With this plan we want to give our users more options to meet their needs, and reach more of them through a personalized account’, reported Irma Wilde, Customer Experience & Digital at AT&T Mexico. The executive has also explained that the company’s new offer comes from the new needs that have been boosted  by the Coronavirus pandemic, linked with the need for users to remain more connected, both for work and entertainment.

As part of its Q4 2020 results report presentation, AT&T reported a total of 10.942 million subscribers to Vrio, a unit owned by the telecommunications company, that controls DirecTV’s operations in Latin America and Sky’s in Brazil. As in Q3, Vrio featured positive net additions again, since, as of September 30th, 2020, it reported 10,893 million subscribers, adding 49 thousand in the last three months of the year.