Telecommunications company Claro (America Movil) announced this last Thursday, June 17th, the launch of Claro Box TV in Colombia, which was originally released in Brazil in 2020. The announcement takes place after, at the end of April, Daniel Hajj, CEO at America Movil, confirmed in a conference with analysts that the device will be launched in the rest of the Latin American countries where the company operates.
‘At Claro we continue to offer innovative and advanced services for Colombians. Claro Box TV allows us to make available to our customers options that evolve the TV experience, such as accessing the Google Play Store, where it is possible to download entertainment applications. In addition, the remote control will allow access to the voice assistant features, with which it is possible to interact with the installed applications or make information inquiries about the services with Claro’, stated Carlos Zenteno, President at Claro Colombia.
It is a new STB based on the Android TV (Google) operating system, which, using an HDMI cable, can be connected to any TV and transform it into a smart TV. This way, users will be able to download different applications and OTTs, and even search for content and make voice commands through Google Assistant, and other available features.
According to the information reported by Claro, Claro Box TV also allows users to subscribe to pay TV offers. One of the features that the device allows is the Timeshift, which allows pausing and making catch-up in the TV channels programming; as well as recording content in the cloud, which will be available for a period of up to six months. Claro Box TV’s pay TV plans include a basic package, with 77 channels in HD and 22 in SD; and a higher package, in which the HD and SD channels are 102 and 46, respectively.
Also, in addition to content searches using the keyboard on the TV screen or Google Assistant, from Claro Box TV it is possible to create content recording lists, and even access featured and recommended content from the device’s main screen. The STB also includes a remote control, with built-in Google Assistant and access to Claro Video.