Amazon is launching its virtual assistant Alexa in Brazil starting this month, with plans for three different devices with the software installed, as its rapidly expands operations in Latin America’s largest economy. The move comes only three weeks after the US e-commerce giant introduced new contents on its Prime Video offer in Brazil.
‘This is a particularly exciting moment for Amazon in Brazil’, Amazon’s International Director for Alexa, Michelle Butti, told journalists, adding the company has hired a local team to adapt Alexa to Portuguese language. Amazon is offering the Echo Dot and Echo Show 5 devices in Brazil. The third one, called Amazon Echo, will be available as of November. Prices for Amazon’s three gadgets in Brazil vary from R$ 349 to R$ 699 (USD 85.53 to USD 169.30).
Ricardo Garrido, Country Manager for Alexa in Brazil, said that a major concern for Amazon at the moment is how Brazilian consumers will prefer to use its virtual assistant, since Alexa can also be used in gadgets produced by other manufacturers. Currently, and according to what was reported by Reuters, there are approximately 100 million devices connected to Alexa worldwide.