Alqueria, Kantar Ibope Media and America TV Peru to debate on new multiplatform TV audience measurement

Nextv Ad Latin America’s day 2 will feature three discussion panels focused on the Latin American advertising industry. The second one will be called ‘New multiplatform TV audience measurement’, and will take place on Thursday, May 27th, between 10:30 AM and 11:20 AM (GMT-5 CDMX / COL). Registration for this one and the rest of the event’s panels can be done here.

Some of the main topics to be developed and debated throughout the panel will focus on multiscrean and multiplatform audience measurement; social networks video audience and impact; VOD and catch-up integrated measurement; new data and analytics suppliers; and other related issues. For the discussion, Dataxis will gather a team of expert executives from the industry, which will include Luisa Vicaria Azuero, Digital Strategies Manager at Alqueria; Francisco Carvajal, Cluster Pacifico’s CEO at Kantar Ibope Media; and Pablo Massi, General Manager at America TV Peru.

Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and address the key challenges on how best to use the TV as an advertising medium. The conference will take place on Wednesday, May 26th and Thursday, May 27th, as of 9:00 AM (GMT-5 CDMX / COL) both days, and will be sponsored by Ateme; Canoe; SeaChange; TiVo and Xandr.

Nextv Ad Latin America’s registration is free for Latin American pay TV operators; FTA broadcasters; TV channels; OTT platforms; telecom operators; B2C advertisers and advertising agencies.