PREMIUM.FREE launched a new bouquet of 13 channels supplied by AfricaXP and delivered using SES satellites at 28.2 degrees East. AfricaXP is a leading independent African network which is well-know for a wide range of Nollywood partnerships with West African producers. 

CEO of AfricaXP, Craig Kelly, says that working with SES has enabled PREMIUM.FREE to achieve the maximum possible reach in Nigeria. “We are confident that localization, coupled with our fresh international rights will provide the kind of content blend that modern West African audiences demand. Transmitted free-to-air via satellite, this is obviously a great offer at a price point that can’t be beaten.”

The new channel is a blend of premium African programming with high quality international content across a diverse range of themes from sports to movies, telenovelas, kids, factual, reality and lifestyle programming, which really sets PREMIUM.FREE apart from other channel bouquet offerings on the market.

According to Clint Brown, Vice President of Sales and Market Development, Africa for SES Video said, “The Nigerian FTA market in particular offers great opportunities for growth, and we are proud to have engaged with PREMIUM.FREE to deliver a differentiated content package for Nigeria and offer more choice for viewers.”

“New initiatives like this, which focus on delivering local and international content that is attractive for the end-consumer and is offered in high picture quality, will further develop consumer choice in Nigeria,” Brown concludes.