During the Content Experience Summit 2019, held in Cartagena, Colombia, A+E Networks Latin America unveiled the multiplatform content strategy for its four brands in the region.
The group presented the new programming of A&E, History, Lifetime, as well as the new image of H2, which from 2019 will be rebranded as History 2, and will renew its look & feel and add 300 hours of content. The he event had the participation of Eddy Ruiz, president and general manager of A+E Networks Latin America, Ivan Bargueiras EVP of Advertising Sales and César Sabroso, Senior VP of Affiliates, Marketing and Communications.
A & E’s new programming for 2019 include hit series “El Chapo” and “Narcos”, a new range of films for ‘A&E Movies’, new series by ‘A&E Investiga’, and an Anti-Bullying campaign.
History will have the new miniseries “I Knew Jesus”, the second season of “Knightfall”, as well as new seasons of ” Quien Da Ma$?” (Storage Wars), “El precio de la historia” (Pawn Stars), and “Cazadores de tesoros” (American Pickers). In addition, the channel will continue to strengthen its cars franchise the “Desafío Sobre Fuego” (Forged in Fire) franchise in its three versions: “Desafío Sobre Fuego” (US), “Desafío Sobre Fuego Latinoamérica” and “Desafío Sobre Fuego La Gran Competencia”.
Lifetime will launch a new collection of films, under the segment ‘Lifetime Movies’. In addition, by 2019, the channel will offer new seasons of “UnReal” and “Jane the Virgin”, as well as the competition series of the “Project Runway” franchise.
History 2 presented its new logo and programming, which in addition to more history, culture and documentaries, will offer stories about the mafia, technology and great civilizations.
Eddy Ruiz will participate as speaker in the next edition of NexTV CEO Latin America, the leading conference to be held on November 1 & 2 in Miami.